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The Freeman Chronicle Podcast
Questioning the Influencer Era: Navigating the Hazards of Online Credibility
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Questioning the Influencer Era: Navigating the Hazards of Online Credibility

In this episode, we delve into the crucial theme of skepticism and the need to question the credibility of information found online, particularly from social media influencers. We explore the risks associated with blindly trusting influencers and their promotion of dangerous trends.

We examine the limitations of short video formats such as TikTok and YouTube shorts, discussing how these platforms can lead to oversimplification and the spread of misinformation. Additionally, we uncover the deceptive tactics employed by influencers, including the use of clickbait to attract viewers and generate income.

Transparency in influencer marketing is a key aspect we explore, emphasizing the necessity for influencers to disclose sponsored content. We shed light on the challenges of regulating influencers and maintaining trust with audiences in an ever-evolving digital landscape.

Our conversation takes a deep dive into the role of algorithms in maximizing user engagement on social media platforms, raising concerns about their impact on the information we consume. We also explore the growing popularity and convenience of podcasts, highlighting the unique challenges faced when regulating influencers in this medium and controlling content creation.

Furthermore, we emphasize the importance of digital and social inclusion, particularly for older individuals who may face barriers in accessing and understanding online information. We stress the need for fact-checking and verifying information online, highlighting the potential consequences of blindly accepting everything we see.

Join us as we unravel the complexities of influencer culture and encourage a healthy dose of skepticism when consuming information online. Let's empower ourselves with the tools necessary to navigate the digital world with confidence and critical thinking.

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos!


This is not a sponsored video/Audio . A small commision will be paid to us if you purchase anything through some of the affiliate links in our product listings.


In this episode, we cover:

  • [00:03:37] Risks of influencers on social media.

  • [00:06:28] Influencers promoting conspiracy theories.

  • [00:13:22] Regulation in influencer marketing.

  • [00:16:23] Regulation on social media platforms.

  • [00:23:35] Influencer qualifications and misinformation.

  • [00:29:40] Information from influencers.

About the Guest:

Torgeir Aleti is a lecturer in Marketing at RMIT University, Melbourne Australia. He has published several books and articles; mainly related to consumer socialisation and social learning processes.

Resources and links mentioned in this episode:


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The Evening Post AU - Delivered fearless reporting to you
The Freeman Chronicle Podcast
This podcast features enlightening discussions with professionals to explain pressing issues and provide pertinent facts about unbiased journalism and countering misinformation and an in-depth conversation with experts. (English and Tagalog)